UTM Campaign URL Builder

Easily create trackable links for your Facebook, Instagram, LinkedIn or other ad campaigns.

Improve attribution across various platforms including Google Analytics and Hubspot

Is this your first time using a UTM Link builder? Extra guidance can be found further down the page.

1. Destination Page

Paste the landing page of your campaign. This is the page you want to send people to. (eg. https://yoursite.com/)

2. Campaign Source

Select or enter where traffic from your campaign originates from. This could be the name of a website or platform.

3. Campaign Medium

This is the method through which this campaign acquires traffic. (eg. email, organic, referral, paid)

4. Campaign Name (optional, but recommended)

A unique name you can use to identify this campaign (eg. March 25% off sale or Bike competition)

5. Result (Tagged Link)

Use this URL for your ad. This link is contains all the tracking needed to identify your campaign.

What are UTM Tags

They are bits of text added to the end of your link that can be collected by various tools including Google Analytics and Hubspot to identify where users orginated from. These additions to the url are called tags (or tagging) and do not affect the functionality of the link. Adding them manually can be difficult but there are tons of tools (including ours) that do this for you.

Why tag links

Short answer: It’s easy to set up and you collect a ton of extra acquisition data you will likely find yourself greatful to have.

Tagging links may be an afterthought for many, but it can be incredibly useful and very easy. Even if you don’t use the data today, who knows when it will come in usefully down the road. It’s better to collect the data now than realize you needed it, there is no way to get this data after the fact if it wasn’t tagged.

Tagging links lets you identify traffic on your website and purchases. Splitting data by the campaigns and sources that sent them. You can see user journeys through organic posts and advertising campaigns, identify what works, and focus your efforts on that.

When to tag links

Whenever you are working on a way to send traffic to your website outside of Google Ads it is a good idea to manually tag links. This applies to both paid and organic links.

Google Ads is one of the few platforms that handles this for you, as long as the feature is turned on. Nonetheless you can still add them manually if you prefer.

UTM Link builder tutorial

There are 4 steps which we have broken out in our tool.

Step 1: Paste in the link you want to add tracking to. This is the link you would normally be pasting into your ad, email campaign or sending to affiliates.

Step 2-4: Here you are configuring the tracking parameters. These will be added to the link you pasted by the tool.

Campaign Source: The platform or website the traffic will be originating from. We have some helpfull defaults. Examples of what this field might be:
- facebook: You would use this for both links in organic facebook posts and paid facebook ads. You could also use meta.
- mailchimp: If you are running a mailchimp email campaign. You could also use the more generic “email”.
Campaign Medium: This is the method through which the user is acquired. We have a list of standard options that should fit all use cases. For paids ads use cpc or paid, for paid social ads use paidsocial or paid, referral is for traffic from other websites. Organic both as organicsocial and organic is meant for traffic acquired naturally from searches and posts (think Google search, Instagram posts)
Campaign Name: An optional field to identify a specific campaign. It is highly recommended to further identify traffic. For example when running ads make a unique link for each campaign with the campaigns name attached. This lets you see which campaign is performing best. Similarly for each email/newsletter type or batch you can make a new link to identify that email or newsletter.

Step 5: Copy your new link and start using it. Replace your untagged links with new trackable links.